Kristen Howerton and I discuss shaming language, fear-based rhetoric and the “reverse objectification” of evangelical purity culture. Kristen shares how clients will come to her completely discouraged about their sex lives because they believed the “purity brochure” which promised awesome married sex. We discuss purity rings (why not “Gossip Rings”?) and using the language of commerce to talk about sex. Note: we recorded this episode before The Gospel Coalition published its critique, but if you watch until the end you’ll see that we preempted their false narrative by going on record as saying: it’s GOOD to wait until your wedding night! What up, TGC. What UP.